Most business schools use case studies in their courses. However, these
are typically based on past cases and assigned to students to solve.
This book describes a new approach for teaching with case studies, which
was developed and applied successfully at TUM School of Management. In
this approach, student teams write and solve their own case study on a
topic concerning current and future businesses. A case can thus be on
their own startup or a strategic decision of existing companies. During
the course, the students receive intensive coaching while selecting and
developing the case topic by the course advisors as well as feedback by
industry experts and executives for whom the case is actually a burning
question.
The authors present 17 cases covering strategic questions for startups
and technology companies such as Deutsche Post, BMW, Ryanair, Lufthansa,
Stadtwerke München, Fielmann, adidas, Siemens, Caribou Biosciences, eon,
Airbus, Unicredit and UBS.