Over the past four decades, a series of groundbreaking PR campaigns have
helped to shape popular culture and influence public opinion. With a
foreword from WPP CEO MartinSorrell, "Campaigns that Shook the World"
provides the inside story on 10 of these pivotal campaigns, examining
their strategy and tactics, the imagery and icons they created, and the
powerful personalities behind them. Each chapter is built around
extended case studies (Dove's Campaign for Real Beauty, London
2012Olympic Games), and provides an accessible account of modern PR and
its interaction with cultural icons, such as the RoyalFamily, Margaret
Thatcher, David Beckham, the Rolling Stones, and newsworthy events,
including Barack Obama's 2008 Presidential campaign.