Danny Rogers

(Author)

Campaigns That Shook the World: The Evolution of Public RelationsPaperback, 27 October 2015

Campaigns That Shook the World: The Evolution of Public Relations
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Print Length
232 pages
Language
English
Publisher
Kogan Page
Date Published
27 Oct 2015
ISBN-10
0749475099
ISBN-13
9780749475093

Description

Over the past four decades, a series of groundbreaking PR campaigns have helped to shape popular culture and influence public opinion. With a foreword from WPP CEO MartinSorrell, "Campaigns that Shook the World" provides the inside story on 10 of these pivotal campaigns, examining their strategy and tactics, the imagery and icons they created, and the powerful personalities behind them. Each chapter is built around extended case studies (Dove's Campaign for Real Beauty, London 2012Olympic Games), and provides an accessible account of modern PR and its interaction with cultural icons, such as the RoyalFamily, Margaret Thatcher, David Beckham, the Rolling Stones, and newsworthy events, including Barack Obama's 2008 Presidential campaign.

Product Details

Author:
Danny Rogers
Book Format:
Paperback
Country of Origin:
US
Date Published:
27 October 2015
Dimensions:
23.39 x 15.6 x 1.24 cm
ISBN-10:
0749475099
ISBN-13:
9780749475093
Language:
English
Location:
London
Pages:
232
Publisher:
Weight:
331.12 gm

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