Year after year Coca-Cola and Camel Cigarettes are at the top of the
annual list of the most internationally recognized commercial names.
This fact is a testimony to the great care that R.J. Reynolds, the man
and the company, has paid to advertising from the very beginning. From
the introduction of Camel Cigarettes in 1913 to the incarnation of Joe
Camel in 1988, the advertisers have shown a genius for capturing the
public's attention and establishing a brand name that is widely
recognized, by smokers and non-smokers alike. This new book celebrates
the first fifty years of Camel advertising and packaging. Over 450 color
photographs capture the rich images used to promote Camel goods. From
the handsome men of the teens and early 1920s, through the arrival of
the beautiful women in the late-20s, it continues into the war years,
and the 1950s and early 1960s as the cigarette industry underwent a
revolution in marketing. The images are accompanied by useful captions
and an informative text. An estimate of current market values is
included to make this a truly useful book for collectors.