Casual clothing, swimwear in particular, is strongly associated with the
California lifestyle, and the design and manufacture of casual clothing
has long been the foundation of California's garment industry. This book
explores that industry as it developed in California from the 1930s
through the 1970s, with emphasis on clothing and textile designs
suffused with the sunshine spirit. Included are fashions from major
swimwear companies such as Catalina, Cole, and Rose Marie Reid;
sportswear from leaders like Koret and Alice of California; and a
wonderful chapter paying tribute to that most western of fabrics, blue
denim. More than 330 photographs and advertisements illustrate the
colorful, cheerful, and charming nature of vintage casual clothing.
Collectors, designers, and fashion historians will appreciate the
profiles of California artisans and their influence on fabric
technology. Includes price guide and a helpful glossary of fashion and
fabric terminology.