Technically-minded people can struggle with business writing and many
businesses get it wrong, losing their readers in avalanches of acronyms
and jungles of technical jargon. It doesn't have to be that way. In this
book you'll discover how to give your communication skills an upgrade,
exploring the tips and tricks that will enable you to write effectively
and persuasively for any audience. You'll discover how to write for
maximum impact and how to make your enthusiasm even more infectious. --