Nathalie Nahai

(Author)

Business Unusual: Values, Uncertainty and the Psychology of Brand ResiliencePaperback, 28 September 2021

Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience
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Part of Series
Kogan Page Inspire
Print Length
264 pages
Language
English
Publisher
Kogan Page
Date Published
28 Sep 2021
ISBN-10
1398602213
ISBN-13
9781398602212

Description

It ALL feels pretty overwhelming right now. From the looming economic downturn, to racial and societal tensions threatening to boil over; people are feeling uncertain, overwhelmed and disillusioned. How do business leaders create resilient organizations that can reassure people, deliver and truly connect with a values-driven audience, often through digital-first channels?

In Business Unusual, leading web psychologist Nathalie Nahai details how your customers and your people demand more than business as usual. This book details the psychology behind how we feel about businesses, their communications and their leaders in an often digital-first world. From understanding new consumer behaviour online, as well as new expectations from people including your team, this book will allow you to build a resilient business that is built on trust, an engaged and fulfilled workforce, and contextually relevant and sensitive communications and branding.

Business Unusual details the trailblazers that are meeting the new expectations of business. With case studies of companies that connect with people and avoid the lure of woke-washing, learn how to develop a futureproof brand that people believe in, both in and out of the organization.

Product Details

Author:
Nathalie Nahai
Book Format:
Paperback
Country of Origin:
US
Date Published:
28 September 2021
Dimensions:
21.59 x 13.97 x 1.83 cm
ISBN-10:
1398602213
ISBN-13:
9781398602212
Language:
English
Location:
London
Pages:
264
Publisher:
Weight:
312.98 gm

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