It ALL feels pretty overwhelming right now. From the looming economic
downturn, to racial and societal tensions threatening to boil over;
people are feeling uncertain, overwhelmed and disillusioned. How do
business leaders create resilient organizations that can reassure
people, deliver and truly connect with a values-driven audience, often
through digital-first channels?
In Business Unusual, leading web psychologist Nathalie Nahai
details how your customers and your people demand more than business as
usual. This book details the psychology behind how we feel about
businesses, their communications and their leaders in an often
digital-first world. From understanding new consumer behaviour online,
as well as new expectations from people including your team, this book
will allow you to build a resilient business that is built on trust, an
engaged and fulfilled workforce, and contextually relevant and sensitive
communications and branding.
Business Unusual details the trailblazers that are meeting the new
expectations of business. With case studies of companies that connect
with people and avoid the lure of woke-washing, learn how to develop a
futureproof brand that people believe in, both in and out of the
organization.