Devdutt Pattanaik

(Author)

Business Sutra: A Very Indian Approach to Management (Old Edition)Paperback, 16 September 2015

Business Sutra: A Very Indian Approach to Management (Old Edition)
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Print Length
450 pages
Language
English
Publisher
Rupa Publications India
Date Published
16 Sep 2015
ISBN-10
9384067547
ISBN-13
9789384067540

Description

In this landmark book, bestselling author, leadership coach and mythologist Devdutt Pattanaik shows how, despite its veneer of objectivity, modern management is rooted in Western beliefs and obsessed with accomplishing rigid objectives and increasing shareholder value. By contrast, the Indian way of doing business, as apparent in Indian mythology but no longer seen in practice accommodates subjectivity and diversity and offers an inclusive, more empathetic way of achieving success. Great value is placed on darshan, that is, on how we see the world and our relationship with Lakshmi, the goddess of wealth. Business Sutra uses stories, symbols and rituals drawn from Hindu, Jain and Buddhist mythology to understand a wide variety of business situations that range from running a successful tea stall to nurturing talent in a large multinational corporation. At the heart of the book is a compelling premise: if we believe that wealth needs to be chased, the workplace becomes a rana-bhoomi - a battleground of investors, regulators, employers, employees, vendors, competitors and customers, if we believe that wealth needs to be attracted, the workplace becomes a ranga-bhoomi - a playground where everyone is happy.

Product Details

Author:
Devdutt Pattanaik
Book Format:
Paperback
Country of Origin:
US
Date Published:
16 September 2015
Dimensions:
21.59 x 13.97 x 2.54 cm
ISBN-10:
9384067547
ISBN-13:
9789384067540
Language:
English
Pages:
450
Weight:
566.99 gm

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