This book presents interviews with 20 successful Malaysian housing
developers, to provide real-world insights and practical know-how for
future developers. It is designed in a way that reveals the secrets of
successful developers, from their origins to their current status with
the interviews conducted in a semi-structured manner so that the
interviewees were able to freely share their experiences, thoughts,
opinions and tips acquired throughout their business careers. Covering
the developers' success stories, from their background, educational
history and personal traits to their business challenges and
achievements, it appeals to academics and practitioners alike.