A business's overall strategy may be set at board level, but many people
throughout the organisation will be involved in deciding that strategy
and implementing it--making decisions that are strategic in nature.
On these decisions hangs the future of the business: how successful it
is, even whether it is successful. Yet business history is full of
strategic decisions, both big and small, that were weak, poorly
conceived and consequently disastrous. This book looks at the whole
process of strategic decision-making: the forces that influence
decision-makers, the traps they fall into, the times when a rational
approach to decision-making is required and those when intuition is
needed, the techniques that can help managers reach a strategically
sound decision, and the questions they should ask themselves before
coming to a decision.By looking at the range of strategic decisions that
companies face and the techniques--old and new--that can help, this book
provides insights into how to make effective strategic decisions.
Jeremy Kourdi is a freelance writer and business consultant. During his
career he has worked with many well-known organisations in the UK and
internationally including the Economist, IMD Business School in
Lausanne, and the Chartered Management Institute. He has an MA in
International Relations and is the author of twelve business books and
many articles.
