Business relationship management (BRM) is central to all aspects of an
organisation's interaction with existing and potential customers. It is
crucial for building and maintaining strong relationships between
service provider and customer and relies on understanding customer
needs. It provides a mechanism for meeting those needs and identifies
areas of required change and improvement. This highly accessible book
gives an excellent introduction to the role of a BRM manager, covering
areas such as purpose, required skills, responsibilities, interface and
career progression as well as tools, standards and frameworks related to
the role. It gives practical guidance to those new to the role or
interested in getting a better understanding of what it entails.