Business Model Generation is a handbook for visionaries, game
changers, and challengers striving to defy outmoded business models and
design tomorrow's enterprises. If your organization needs to adapt to
harsh new realities, but you don't yet have a strategy that will get you
out in front of your competitors, you need Business Model Generation.
Co-created by 470 "Business Model Canvas" practitioners from 45
countries, the book features a beautiful, highly visual, 4-color design
that takes powerful strategic ideas and tools, and makes them easy to
implement in your organization. It explains the most common Business
Model patterns, based on concepts from leading business thinkers, and
helps you reinterpret them for your own context. You will learn how to
systematically understand, design, and implement a game-changing
business model--or analyze and renovate an old one. Along the way,
you'll understand at a much deeper level your customers, distribution
channels, partners, revenue streams, costs, and your core value
proposition.
Business Model Generation features practical innovation techniques
used today by leading consultants and companies worldwide, including 3M,
Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for
those ready to abandon outmoded thinking and embrace new models of value
creation: for executives, consultants, entrepreneurs, and leaders of all
organizations. If you're ready to change the rules, you belong to "the
business model generation!"
