This book reveals how open innovation utilizes the developing circle of
business models to establish new ones that define a unique link between
technology and markets, focusing on how to develop and maintain
successful business models. It draws readers into the philosophy and
economic effects of open innovation from the outset.It presents four
different developing circle business models for customers in the role of
consumers, entrepreneurs, social entrepreneurs and engineers
respectively, enabling each group to develop, utilize and enlarge
creative business models, and even switch business models.In addition to
these four circles, it takes a systemic approach to describe the
relationship between technology and markets. From this relationship an
open innovation strategy towards entrepreneurship can be adopted. From
Open Innovation to a Creative Developing-Circle Business Model is an
essential resource for start-up entrepreneurs, as well as for students
of technology management, strategy and open innovation.