Andrew Harrison has expertly authored this engaging text on the business
environment, offering theoretical rigour, along with a truly global
focus, and an understanding of the economic dimensions of the subject.
The text takes a unique approach exploring the business environment at
different spatial levels (global, international, national, and
regional), in different dimensions (culture, ethics,
internationalization, markets, technology, and risk) and in the main
geopolitical regions (Europe, the Americas, Asia, and Africa).
The text is packed with up-to-date case studies that demonstrate how
international companies are affected by, and deal with, serious global
issues ranging from the Arab uprising to the growing influence of the
BRIC countries. Practical insights interspersed in each chapter provide
balanced commentary on the key issues and topics discussed, with further
research being prompted by related questions.
The text is accompanied by an Online Resource Centre, which includes:
For Students:
Chapter and case study updates
Emerging issues
Annotated web links
Ideas for research topics
For Lecturers:
Lecture notes
PowerPoint slides
Assignment scenarios and questions
Guidance on discussion questions and cases
Figures and tables from the text