Andrew Harrison

(Author)

Business Environment in a Global Context (Revised)Paperback - Revised, 5 February 2014

Business Environment in a Global Context (Revised)
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Print Length
432 pages
Language
English
Publisher
Oxford University Press, USA
Date Published
5 Feb 2014
ISBN-10
019967258X
ISBN-13
9780199672585

Description

Andrew Harrison has expertly authored this engaging text on the business environment, offering theoretical rigour, along with a truly global focus, and an understanding of the economic dimensions of the subject. The text takes a unique approach exploring the business environment at different spatial levels (global, international, national, and regional), in different dimensions (culture, ethics, internationalization, markets, technology, and risk) and in the main geopolitical regions (Europe, the Americas, Asia, and Africa).

The text is packed with up-to-date case studies that demonstrate how international companies are affected by, and deal with, serious global issues ranging from the Arab uprising to the growing influence of the BRIC countries. Practical insights interspersed in each chapter provide balanced commentary on the key issues and topics discussed, with further research being prompted by related questions.

The text is accompanied by an Online Resource Centre, which includes:

For Students:
Chapter and case study updates
Emerging issues
Annotated web links
Ideas for research topics

For Lecturers:
Lecture notes
PowerPoint slides
Assignment scenarios and questions
Guidance on discussion questions and cases
Figures and tables from the text

Product Details

Author:
Andrew Harrison
Book Edition:
Revised
Book Format:
Paperback
Country of Origin:
GB
Date Published:
5 February 2014
Dimensions:
24.38 x 18.8 x 2.29 cm
Genre:
Business Aspects
ISBN-10:
019967258X
ISBN-13:
9780199672585
Language:
English
Pages:
432
Weight:
703.07 gm

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