This book provides a guide to businesses on how to use analytics to help
drive from ideas to execution. Analytics used in this way provides "full
lifecycle support" for business and helps during all stages of
management decision-making and execution.
The framework presented in the book enables the effective interplay of
business, analytics, and information technology (business intelligence)
both to leverage analytics for competitive advantage and to embed the
use of business analytics into the business culture. It lays out an
approach for analytics, describes the processes used, and provides
guidance on how to scale analytics and how to develop analytics teams.
It provides tools to improve analytics in a broad range of business
situations, regardless of the level of maturity and the degree of
executive sponsorship provided.
As a guide for practitioners and managers, the book will benefit people
who work in analytics teams, the managers and leaders who manage, use
and sponsor analytics, and those who work with and support business
analytics teams.