From 1945 to 1970, trade press advertisements for buses and coaches
changed considerably, as the UK adjusted to post-war life. The austerity
of the early post-war years led to major manufacturers working to
develop new models while also trying to help improve the UK economy.
This attracted new entrants to the market - truck manufacturers wanting
new opportunities and a legion of smaller coachbuilders catering to
operators that were desperately trying to get hold of new and rebodied
coaches to meet the demands of the post-war travel boom.
Using a wide range of adverts, this book shows how these smaller
manufacturers often fell by the wayside as the market came to be
dominated by a group of builders that understood the importance of
keeping their names in front of potential buyers. This was achieved by
using ever slicker adverts and sometimes making outrageous claims that
would never be permitted today. With over 180 period adverts spanning 25
years, this stunning volume tracks the advertising history of Britain's
biggest bus and coach brands in their efforts to win sales.