Executive fellow at Harvard Business School, Guest Shark on Shark
Tank, and famed angel investor Matt Higgins reveals the
counterintuitive formula for a life of perpetual growth that has been
practiced for thousands of years by military leaders and serial
entrepreneurs alike--forget the Plan B and burn the boats.
From Sun Tzu to Julius Caesar, the ancient Israelites to Ukrainian
President Volodymyr Zelensky, there's a bold and highly effective tactic
seen throughout history--when leaders want to motivate their troops for
success, they destroy all opportunities for retreat, and go all-in on
the mission. They burn their boats; it's win or perish, and the clarity
of sheer desperation propels them to victory.
Serial entrepreneur, brilliant investor, and television personality Matt
Higgins makes the case that burning the boats isn't just advantageous in
times of war or crisis, but a strategy we can all use to achieve our
greatest dreams. Conquerors don't have a Plan B, knowing intuitively
what science bears out: the mere contemplation of a Plan B weakens our
resolve and diminishes our chances for breakout success.
In Burn the Boats, Higgins draws from experiences in his own
rags-to-riches life to show you how it's done. The lessons he's learned
along the way, and witnessed in the leaders around him, are now for the
first time distilled down to a template for success that's available to
everyone bold enough to use it. Each chapter includes clear, actionable
advice that readers can immediately start applying to their own lives,
along with inspiration drawn from dozens of real-life success stories,
adding up to a blueprint for a future filled with victories.
