Building the Responsible Enterprise provides students and
practitioners with a practical, yet academically rooted, introduction to
the state-of-the-art in sustainability and corporate social
responsibility.
The book consists of four parts, highlighting different aspects of
corporate responsibility. Part I discusses the context in which
corporate responsibility occurs. Part II looks at three critical issues:
the development of vision at the individual and organizational levels,
the integration of values into the responsible enterprise, and the ways
that these building blocks create added value for a firm. Part III
highlights the actual management practices that enable enterprises to
achieve excellence, focusing on the roles that stakeholder relationships
play in improving performance. The book concludes with a conversation
about responsible management in the global village, examining the
emerging infrastructure in which enterprise finds itself today.
Throughout the text, cases exemplify key concepts and highlight
companies that are guiding us into tomorrow's business environment.