Small-scale, incremental, real estate development offers a growing
alternative to more conventional approaches. It helps create more
authentic places, acts as a magnet for new investment, helps attract
talent based employment, all while fostering a more resilient local
economy. This in turn helps communities better differentiate themselves
when seeking new investment in an increasingly competitive landscape.
For its virtues, however, entrepreneurial real estate developers working
to 'build small' face jurisdictional and capital inertia that impedes
bringing this approach to scale. Drawing on extensive research and using
case studies, interviews with over 100 developers, and first hand
knowledge gained from tours through15 cities, author Jim Heid
articulates what small-scale development means, why it is essential to
communities of every size and location, and how entrepreneurial
developers and community leaders can help remove the obstacles to
small--resulting in more successful projects and a better approach to
building community.