Global competition, shorter product lifecycles and increasingly
demanding customers are creating significant pressures for the creation
of innovative organizations. By examining eight case studies in various
industry sectors in Europe, Australia, Japan and Thailand, this book
provides a qualitative explanation of the complex relationships between
innovation capability, e-commerce, sustainable development and new
product development. The book explores how organizations develop
innovation capability through the application of e-commerce, sustainable
development-orientation, and new product development in order to gain
competitive advantage. This knowledge will help managers, academics and
policy-makers understand "what works, and why and how it works" in
creating innovation-driven organizations from an international
perspective, thereby providing an integrated approach to innovation
management.