WINNER 2018 Chartered Management Institute Management Book of the
Year - Management Futures Category
Building Digital Culture aims to answer a simple question: How can
organisations succeed when the environment they operate in is changing
so quickly? The last thing businesses need today is a digital strategy.
Instead, their strategy needs to be fit for our fast-changing digital
world, where businesses have more data than they know what to do with, a
media landscape that's exploded in size and complexity, the risk of a
new disruption around every corner, and only one certainty: that this
change won't let up.
Building Digital Culture doesn't address whether or not you should
advertise on Facebook or invest in virtual reality. It doesn't seek to
unearth a silver bullet to make digital investments a sure-thing. It
steps back from the hype, and argues that whatever digital might mean
for your business, if you don't create a digital culture you'll most
likely fail, or at least fall short of what you want to achieve.
Daniel Rowles and Thomas Brown combine more than 30 years of experience
at the forefront of marketing and digital developments to help you to
navigate from being a business that tolerates or acts digital, to
one that truly is digital.
Building Digital Culture is based on more than 200 hours of
research, candid interviews and contributions from senior leaders at a
diverse range of brands including Twitter, Made.com, Deloitte, HSBC,
Ladbrokes, Direct Line Group, Barclays, The Metropolitan Police, RSA
Insurance and many more.
