WINNER: CMI Management Book of the Year Awards 2018 - Management
Futures Category
Building Digital Culture aims to answer a simple question: How can
organizations succeed when the environment they operate in is changing
so quickly? The last thing businesses need today is a digital strategy.
Instead, their strategy needs to be fit for our fast-changing digital
world, where businesses have more data than they know what to do with, a
media landscape that's exploded in size and complexity, the risk of a
new disruption around every corner, and only one certainty: that this
change won't let up.
Building Digital Culture doesn't address whether or not you should
advertize on Facebook or invest in virtual reality. It doesn't seek to
unearth a silver bullet to make digital investments a sure-thing. It
steps back from the hype, and argues that whatever digital might mean
for your business, if you don't create a digital culture you'll most
likely fail, or at least fall short of what you want to achieve.
Combining more than 30 years of experience at the forefront of marketing
and digital developments, and based on more than 200 hours of research,
candid interviews and contributions from brands including Twitter,
Deloitte, HSBC and many more, Building Digital Culture will help
you navigate from being a business that tolerates or acts digital,
to one that truly is digital.
