More than half-a-million business leaders have discovered the power of
the StoryBrand Framework, created by New York Times bestselling author
and marketing expert Donald Miller. And they are making millions.
If you use the wrong words to talk about your product, nobody will buy
it. Marketers and business owners struggle to effectively connect with
their customers, costing them and their companies millions in lost
revenue.
In a world filled with constant, on-demand distractions, it has become
near-impossible for business owners to effectively cut through the noise
to reach their customers, something Donald Miller knows first-hand. In
this book, he shares the proven system he has created to help you engage
and truly influence customers.
The StoryBrand process is a proven solution to the struggle business
leaders face when talking about their companies. Without a clear,
distinct message, customers will not understand what you can do for them
and are unwilling to engage, causing you to lose potential sales,
opportunities for customer engagement, and much more.
In Building a StoryBrand, Donald Miller teaches marketers and business
owners to use the seven universal elements of powerful stories to
dramatically improve how they connect with customers and grow their
businesses.
His proven process has helped thousands of companies engage with their
existing customers, giving them the ultimate competitive advantage.
Building a StoryBrand does this by teaching you:
- The seven universal story points all humans respond to;
- The real reason customers make purchases;
- How to simplify a brand message so people understand it; and
- How to create the most effective messaging for websites, brochures,
and social media.
Whether you are the marketing director of a multibillion-dollar company,
the owner of a small business, a politician running for office, or the
lead singer of a rock band, Building a StoryBrand will forever
transform the way you talk about who you are, what you do, and the
unique value you bring to your customers.
