What is your brand?
As a designer your success depends on how you brand yourself and the
service you provide. This book will help you explore, develop, distill,
and determine a distinctive brand essence, differentiate yourself, and
create your visual identity.
Build Your Own Brand is a guided journal designed to help you sketch,
write, design, and conceive the way you brand yourself. More than 80
prompts and exercises will help you develop your:
Whether you're trying to land a new job or launch a design business, let
this unique guide light the way. You'll find helpful advice, interviews,
and prompts from esteemed psychologists, creative directors, brand
strategists, designers, artists, and experts from a variety of
disciplines. Build your own brand today!