Your brain burns with a powerful idea worth sharing. Could writing a
business book spread that idea, create real change, and launch your
career on the path to visibility and influence?
Definitely. But don't start by piling up words. Instead focus on the
story. What urgent problem does your reader face? How can they solve it?
And what journey must your reader take as you guide them from confusion
to understanding, action, and success?
Build a Better Business Book is the first accessible and comprehensive
guide for authors who
want to create impact. Josh Bernoff, a bestselling author, veteran
editor, and insightful writing coach with decades of experience on 45
successful book projects, explains the systematic way to refine your
idea and then research, write, publish, and promote a book that matters.
Learn how to:
● Build your book not just from ideas but from people and their
compelling stories -- and how you can research and tell those stories.
● Write a first chapter that creates powerful motivation by emotionally
connecting with readers.
● Select among the three major publishing models -- traditional,
self-publishing, and "hybrid" -- on the axes of speed, cost, and
influence.
● Plan your book as a project, then efficiently execute on that plan
with a low-stress, high potency tool: the fat outline.
● Structure chapters that no reader can put down.
● Collaborate with coauthors, editors, and ghost writers without
excessive bloodshed.
● Promote your book to maximize your sales, revenue, and influence.
Josh Bernoff's book projects have generated over $20 million for their
authors. This guide includes results of an extensive author survey and
secrets from interviews with successful business authors like Jay Baer,
Laura Gassner Otting, Phil M. Jones, Joe Pulizzi, and Scott Stratten.
Don't waste valuable energy without accomplishing your goals. Construct
your business book as a compelling story, and you won't just get your
words in print. You'll create change in the minds of your readers. And
that is the first step to making a meaningful impact on the world.
