Edward F Fischer

(Author)

Broccoli and Desire: Global Connections and Maya Struggles in Postwar GuatemalaPaperback, 13 June 2006

Broccoli and Desire: Global Connections and Maya Struggles in Postwar Guatemala
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Print Length
224 pages
Language
English
Publisher
Stanford University Press
Date Published
13 Jun 2006
ISBN-10
0804754845
ISBN-13
9780804754842

Description

This book takes a surprising look at the hidden world of broccoli, connecting American consumers concerned about their health and diet with Maya farmers concerned about holding onto their land and making a living.

Compelling life stories and rich descriptions from ethnographic fieldwork among supermarket shoppers in Nashville, Tennessee and Maya farmers in highland Guatemala bring the commodity chain of this seemingly mundane product to life. For affluent Americans, broccoli fits into everyday concerns about eating right, being healthy, staying in shape, and valuing natural foods. For Maya farmers, this new export crop provides an opportunity to make a little extra money in difficult, often risky circumstances. Unbeknownst to each other, the American consumer and the Maya farmer are bound together in webs of desire and material production.

Product Details

Authors:
Edward F FischerPeter Benson
Book Format:
Paperback
Country of Origin:
US
Date Published:
13 June 2006
Dimensions:
22.81 x 15.39 x 1.32 cm
Genre:
Latin America
ISBN-10:
0804754845
ISBN-13:
9780804754842
Language:
English
Location:
Stanford, CA
Pages:
224
Weight:
308.44 gm

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