For fifty years, Britain made the best toy cars in the world, expertly
shrinking every kind of reallife vehicle and producing them in their
countless, die-cast millions. Dinky Toys were the 1930s pioneers, then
in the 1950s came the pocket-money Matchbox series, followed by Corgi
Toys bristling with ingenious features and movie stardust.
But who were the driving forces behind this phenomenon? And how did they
keep putting the latest, most exciting cars into the palm of your hand
year after year?
In this illustrated and expanded edition of Britain's Toy Car Wars,
Giles Chapman reveals the extraordinary battle to dominate Britain's toy
car industry, and the dramas and disasters that finally saw the tiny
wheels come off ...