As globalization continues to gather momentum, the contact between
business people from other countries is becoming more and more frequent.
The more national boundaries a company crosses, the greater the scope
for misunderstanding and conflict. To succeed internationally, it is
essential to be able to break the barriers of culture, language and set
patterns of thinking.
The second edition of Bridging the Culture Gap is a distillation of
many years' work and is based on the real-life business situations of
the authors' international clients. Readers will learn how to interpret
a company's "party line," communicate with style, get their message
across, be sensitive to other cultures, and ultimately win the deal.
This updated edition also includes a new chapter on making oneself
understood in "offshore" English.
Packed with cases, cultural awareness scales, communication tests and
practical tips, this lively guide will help anyone of any nationality
become a better communicator. Whether one's task is to give a
presentation to a cross-cultural group or to negotiate with an overseas
client, Bridging the Culture Gap will ensure that the reader has the
cultural awareness to communicate the intended message.
