As globalization continues to gather momentum, the contact between
business people from other countries is becoming more and more frequent.
The more national boundaries a company crosses, the greater the scope
for misunderstanding and conflict. To succeed internationally, it is
essential to be able to break the barriers of culture, language and set
patterns of thinking.
The second edition of Bridging the Culture Gap, written by two of
Canning's most experienced trainers, is a distillation of many years'
work and is based on the real-life business situations of their
international clients. You'll find out how to interpret the party line,
communicate with style, get your message across, be sensitive to other
cultures, and ultimately, win the deal. This fully updated new edition
also includes a new chapter on making yourself understood in English.
Packed with fascinating cases, cultural awareness scales, communication
style tests and practical tips, this lively guide will help anyone - of
any nationality - to become a better communicator. Whether you're
planning to give a presentation to a cross-cultural group or about to
negotiate with an overseas client, Bridging the Culture Gap will
ensure that your cultural awareness antennae are well tuned.