Arthur Asa Berger

(Author)

Brands and Cultural Analysis (2019)Hardcover - 2019, 6 November 2019

Brands and Cultural Analysis (2019)
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Print Length
177 pages
Language
English
Publisher
Palgrave Pivot
Date Published
6 Nov 2019
ISBN-10
3030247082
ISBN-13
9783030247089

Description

This book, written in an accessible style with numerous illustrations and with drawings by the author, discusses what brands are and the role brands play in American society and consumer cultures, in general. The book uses a cultural studies approach and draws upon concepts and theories from semiotics, psychoanalytic theory, sociological theory, discourse theory, and other related fields. It also quotes from a number of important thinkers whose ideas offer insights into various aspects of brands. Brands has chapters on topics such as what brands are, their role in society, brands and the psyche, brands and history, language and brands, the marketing of brands, brands and logos, the branded self, San Francisco and Japan as brands, brand sacrality, multi-modal discourse analysis and brands, and competition among brands.

Product Details

Author:
Arthur Asa Berger
Book Edition:
2019
Book Format:
Hardcover
Country of Origin:
NL
Date Published:
6 November 2019
Dimensions:
21.01 x 14.81 x 1.75 cm
ISBN-10:
3030247082
ISBN-13:
9783030247089
Language:
English
Location:
Cham
Pages:
177
Publisher:
Weight:
480.81 gm

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