In a world driven by well-being and appearances, the modern healthcare
and beauty industry is a thriving one with consumer demographics that
span across all layers of society. Besides the conglomerates that
continue to dominate international markets, there has also been a large
rise in independent companies with strong ideals and concepts that cater
to a more comprehensive as well as specific range of needs.
BRANDLife: Health & Beauty explores how compelling graphic identities
and interiors play a crucial role in impacting the perceptions and
promises offered by upcoming and established healthcare and beauty
brands today. From eye-catching packaging on cosmetics and skincare
products to effective spatial planning for hair salons and medical
centers, it offers visual inspiration and valuable insights as to how
creativity and design ultimately affect the quality of experiences and
outcomes.