Mark Tungate

(Author)

Branded Male: Marketing to MenHardcover, 26 February 2008

Branded Male: Marketing to Men
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Print Length
256 pages
Language
English
Publisher
Kogan Page
Date Published
26 Feb 2008
ISBN-10
0749450118
ISBN-13
9780749450113

Description

The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to regularly use a skin care product. By 2015 the figure will have risen to 50%.

Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, it analyzes how to effectively brand products and services for the male market. Using a typical modern male's weekday as a template and examining all the influences affecting him, Branded Male considers his exposure to brands and the ways marketers can exploit these channels, taking you through popular strategies for marketing to men.

In his trademark style, Mark Tungate paints a portrait of the male consumer. From razor blades to beer, from aftershave to hotels, he finds out which marketing messages have the most impact on male wallets. Men's bank balances may never be the same again.

Product Details

Author:
Mark Tungate
Book Format:
Hardcover
Country of Origin:
GB
Date Published:
26 February 2008
Dimensions:
23.93 x 16.05 x 2.18 cm
ISBN-10:
0749450118
ISBN-13:
9780749450113
Language:
English
Location:
London
Pages:
256
Publisher:
Weight:
612.35 gm

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