Mark Tungate

(Author)

Branded Beauty: How Marketing Changed the Way We LookHardcover, 25 October 2011

Branded Beauty: How Marketing Changed the Way We Look
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Print Length
288 pages
Language
English
Publisher
Kogan Page
Date Published
25 Oct 2011
ISBN-10
0749461810
ISBN-13
9780749461812

Description

Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look their best.

Branded Beauty delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, it contains interviews with the people who've made skin their trade. Analyzing the marketing strategies used by those who create and sell beauty products, it visits the labs where researchers seek the key to eternal youth. It compares attitudes to beauty from around the world and examines the rise of organic beauty products. Full of fascinating detail from great names such as Rubinstein and Arden, Revlon, Estée Lauder, L'Oréal and Max Factor, Branded Beauty is the ultimate guide to the current state of the industry and what the future holds for the beauty business.

Product Details

Author:
Mark Tungate
Book Format:
Hardcover
Country of Origin:
US
Date Published:
25 October 2011
Dimensions:
23.62 x 16.21 x 2.72 cm
ISBN-10:
0749461810
ISBN-13:
9780749461812
Language:
English
Location:
London
Pages:
288
Publisher:
Weight:
566.99 gm

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