Beauty is a multi-billion dollar global industry embracing make-up,
skincare, hair care, fragrances, cosmetic surgery - even tattooing and
piercing. Over the years it has used flattery, seduction, science and
shame to persuade consumers to invest if they want to look their best.
Branded Beauty delves into the history and evolution of the beauty
business. From luxury boutiques in Paris to tattoo parlours in Brooklyn,
it contains interviews with the people who've made skin their trade.
Analyzing the marketing strategies used by those who create and sell
beauty products, it visits the labs where researchers seek the key to
eternal youth. It compares attitudes to beauty from around the world and
examines the rise of organic beauty products. Full of fascinating detail
from great names such as Rubinstein and Arden, Revlon, Estée Lauder,
L'Oréal and Max Factor, Branded Beauty is the ultimate guide to
the current state of the industry and what the future holds for the
beauty business.