Brand Protection Online is a go-to guide for any user or adviser in need
of strategies to combat IP infringement in the digital world or to get
up to speed with the latest developments affecting brand holders online.
Online channels offer unprecedented growth opportunities for businesses.
But as brands become increasingly accessible online, so too do they
become more susceptible to trademark infringement, anti-competitive
behaviour and hijacking by cybersquatters, phishers and scammers. With
the potential to divert business, or even irreparably tarnish brand
reputation, it is important that companies do everything in their power
to protect against IP infringement online. Boasting contributions from a
host of leading experts in the field, this new and practically-focused
title tackles the core issues of infringement and abuse online,
analysing key trademark issues that businesses face on the Internet.
Part I considers overarching brand issues, applicable worldwide -
including, how to get started, domain name registration and protection,
tools at brand owners' disposal to prevent counterfeiting and dealing
with popular platforms. Part II offers comparative analysis of the
hottest topics and issues facing brands online - including AdWords,
injunctions against intermediaries, enforcement and issues of
jurisdiction. Brand Protection Online is edited by brand protection
specialists Jeremy Blum and Theo Savvides of Bristows, London.
