Brand Media Strategy: Integrated Communications Planning in the Digital Era (Softcover Reprint of the Original 1st 2014)Paperback - Softcover Reprint of the Original 1st 2014, 23 August 2016

Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.