Every year, brands spend over $560 billion (and counting) to convince us
to buy their products. Yet, as consumers we have become insensitive to
most advertising. We easily forget brands and may switch to another
product on a whim.
There are ways for brands to break this cycle.
Brands that succeed are the ones that help us find meaning. In this
process, the brands become meaningful in and of themselves.
Brand Hacks takes you on an exploratory journey, revealing why
most advertising campaigns fail and examining the personal,
social, and cultural meanings that successful brands bring to
consumers' everyday lives.
Most importantly, this book will show you how to use simple brand hacks
to create and grow brands that deliver meaning even with a limited
budget.
Brand Hacks is supported by in-depth research in consumer
psychology, interviews with industry-leading marketers, and case studies
of meaningful brands, both big and small.