Emmanuel Probst

(Author)

Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for MeaningHardcover, 22 February 2022

Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning
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Print Length
176 pages
Language
English
Publisher
powerHouse Books
Date Published
22 Feb 2022
ISBN-10
1576879828
ISBN-13
9781576879825

Description

Every year, brands spend over $560 billion (and counting) to convince us to buy their products. Yet, as consumers we have become insensitive to most advertising. We easily forget brands and may switch to another product on a whim.

There are ways for brands to break this cycle.

Brands that succeed are the ones that help us find meaning. In this process, the brands become meaningful in and of themselves.

Brand Hacks takes you on an exploratory journey, revealing why most advertising campaigns fail and examining the personal, social, and cultural meanings that successful brands bring to consumers' everyday lives.

Most importantly, this book will show you how to use simple brand hacks to create and grow brands that deliver meaning even with a limited budget.

Brand Hacks is supported by in-depth research in consumer psychology, interviews with industry-leading marketers, and case studies of meaningful brands, both big and small.

Product Details

Author:
Emmanuel Probst
Book Format:
Hardcover
Country of Origin:
US
Date Published:
22 February 2022
ISBN-10:
1576879828
ISBN-13:
9781576879825
Language:
English
Pages:
176

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