I Buckingham

(Author)

Brand Engagement: How Employees Make or Break BrandsHardcover, 27 November 2007

Brand Engagement: How Employees Make or Break Brands
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Part of Series
International Political Economy
Print Length
221 pages
Language
English
Publisher
Palgrave MacMillan
Date Published
27 Nov 2007
ISBN-10
0230573061
ISBN-13
9780230573062

Description

This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands.

Product Details

Author:
I Buckingham
Book Format:
Hardcover
Country of Origin:
GB
Date Published:
27 November 2007
Dimensions:
23.98 x 16.56 x 2.03 cm
ISBN-10:
0230573061
ISBN-13:
9780230573062
Language:
English
Location:
London
Pages:
221
Weight:
508.02 gm

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