I Buckingham

(Author)

Brand Engagement: How Employees Make or Break Brands (2008)Paperback - 2008, 27 November 2007

Brand Engagement: How Employees Make or Break Brands (2008)
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Part of Series
International Political Economy
Print Length
221 pages
Language
English
Publisher
Palgrave MacMillan
Date Published
27 Nov 2007
ISBN-10
1349364479
ISBN-13
9781349364473

Description

This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands.

Product Details

Author:
I Buckingham
Book Edition:
2008
Book Format:
Paperback
Country of Origin:
NL
Date Published:
27 November 2007
Dimensions:
23.39 x 15.6 x 1.24 cm
ISBN-10:
1349364479
ISBN-13:
9781349364473
Language:
English
Location:
London
Pages:
221
Weight:
331.12 gm

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