This book addresses an intriguing question: are our decisions rational?
It explains seemingly irrational human decision-making behavior by
taking into account our limited ability to process information. It also
shows with several examples that optimization under granularity
restriction leads to observed human decision-making. Drawing on the
Nobel-prize-winning studies by Kahneman and Tversky, researchers have
found many examples of seemingly irrational decisions: e.g., we
overestimate the probability of rare events.
Our explanation is that since human abilities to process information are
limited, we operate not with the exact values of relevant quantities,
but with "granules" that contain these values. We show that optimization
under such granularity indeed leads to observed human behavior. In
particular, for the first time, we explain the mysterious empirical
dependence of betting odds on actual probabilities.
This book can be recommended to all students interested in human
decision-making, to researchers whose work involves human decisions, and
to practitioners who design and employ systems involving human
decision-making --so that they can better utilize our ability to make
decisions under uncertainty.