Grounded in global Gallup research, Born to Build offers readers
inspiration and motivation as well as practical steps for building an
enterprise of any size from scratch.
People will ask you throughout your life, "Where do you work?" and "What
do you do?" They never ask you, "What are you building?"
When conversations change to "What are you building?" the world will
change.
Written for anyone trying to figure out how to make the most of their
lives, Born to Build seeks to inspire entrepreneurs and ambitious,
self-motivated people to build something that will change the world. A
builder's venture could be a small business that grows into a mammoth
enterprise, a thriving new division in an existing company, a nonprofit,
a social enterprise, a church, a school -- anything that creates
economic growth and makes a lasting impact on society.
Born to Build is written by Gallup Chairman and CEO Jim Clifton and
Sangeeta Badal, Ph.D., Principal Scientist for Gallup's Entrepreneurship
and Job Creation initiative, and is grounded in years of research. This
book goes beyond the conventional economics-based business training and
instead offers a uniquely psychological approach to venture building. It
gives readers the tools and techniques they need to understand who they
are, what motivates them and what they can build -- and how. By
following the practical steps in Born to Build, readers will have the
tools to build a sustainable and profitable venture of any size from
scratch.
Central to the book is a code that allows readers to take Gallup's
Builder Profile 10 (BP10) assessment, which identifies their innate
talents and motivations and shows them how to make the most of their
talents to build a successful enterprise.
