Kick off the cycle of success with serious self-promotion that works
Book Yourself Solid is a handbook for self-promotion that translates
into results. We tend to think of "busy" as the equivalent of
"successful"--but that's not always the case. The key lies in what
you're busy doing. Success means spending your time doing work that
gets you closer to your goals, and the critical driving force behind
that success is self-promotion. This book shows you how to promote more
than just your skills--you need to sell your reputation, your service,
your very self. It starts with laying a foundation so potential clients
know you can give them what they want and need. How do people see you,
and how does that diverge from what you would like them to think? Once
you know where you are, you can map out a plan for getting where you
need to be, and this book shows you how to build the reputation you need
to be the go-to person in your field--and keep the business coming in
long-term.
Book Yourself Solid has been one of the most popular marketing books in
the world for service-based businesses since its initial release in
2006. This new third edition includes updated and expanded strategies,
techniques, and skills to help you get more clients and increase your
take-home profits.
- Build a solid foundation for a stellar public image
- Enhance your reputation for trust and credibility
- Perfect your pitch and pricing to attract higher-caliber clients
- Adopt the six core strategies that will keep you booked solid
Spending just a small amount of time on self-promotion is an investment.
You build a reputation that attracts high-quality clients, which boosts
your profits, your track record, and your reputation, which in turn
attracts even more high-quality clients. Book Yourself Solid shows you
how to kick off this cycle of success, and maintain it for the long
term.
