More than ever before business success depends on standing out from the
crowd and delivering authentic experiences that turn your customers into
advocates for your business. Bold tells the stories of 14 companies
that prove that brand building is now about completely rethinking the
customer experience and redefining the relationship you have with your
customers. Each inspiring story is told by the executives involved who
were brave enough to pursue audacious goals, challenge industry norms
and win.
Winner of the E-book category of the CMI Management Book of the Year
Awards (2011/12), Bold puts the spotlight on Virgin Galactic,
Innocent, O2, Air Asia X, Chilli Beans, Six Senses Resorts and Spas,
Burberry, BBH, The Geek Squad, TNT Express, JCB, WWF, Umpqua Bank and
Zappos.com. These inspiring case studies demonstrate that putting
purpose before profit, going way beyond what customers expect and
relentlessly differentiating themselves from everyone else--in other
words, being bold in thought, bold in execution and bold in measuring
their success in new ways--pays off.