Anne E. Becker examines the cultural context of the embodied self
through her ethnography of bodily aesthetics, food exchange, care, and
social relationships in Fiji. She contrasts the cultivation of the
body/self in Fijian and American society, arguing that the motivation of
Americans to work on their bodies' shapes as a personal endeavor is
permitted by their notion that the self is individuated and autonomous.
On the other hand, because Fijians concern themselves with the
cultivation of social relationships largely expressed through nurturing
and food exchange, there is a vested interest in cultivating others'
bodies rather than one's own.