Launched in 2001, the second generation Mini, produced by BMW, was an
instant success. Based on a design brief that stated that it could only
be a Mini, the new car remained faithful to its heritage while offering
numerous benefits, including increased size, engine power and
performance. It also set new standards in refinement. In this readable
book motoring expert James Taylor takes a multi-perspective look at the
BMW Mini to give the reader a complete view of the many aspects of
design, development, engineering and marketing that went into producing
a highly successful range of new models under the Mini brand. The book
explores how BMW has always been careful to retain the heritage of the
original Mini and its variants as it continued to introduce subtle but
significant changes to the three-door hatch while expanding its range of
models to include the SUV Countryman and the Paceman. The book also
covers the introduction of new engines and fuel options, including
hydrogen and electric. Designed by an American for a German motor
company but largely still built in Oxford, England, this is a complete
picture of one of the world's most successful cars.