OVER 4 MILLION COPIES SOLD
WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER
RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER
WRITTEN
The global phenomenon that has sold over 4 million copies, is
published in a record-breaking 47 languages and is a bestseller across
five continents--now updated and expanded with new content. Named by
Fast Company as one of the most influential leadership books in its
Leadership Hall of Fame. A strategy classic.
In this perennial bestseller, embraced by organizations and industries
worldwide, globally preeminent management thinkers W. Chan Kim and Renée
Mauborgne challenge everything you thought you knew about the
requirements for strategic success. Recognized as one of the most iconic
and impactful strategy books ever written, BLUE OCEAN STRATEGY,
now updated with fresh content from the authors, argues that cutthroat
competition results in nothing but a bloody red ocean of rivals fighting
over a shrinking profit pool. Based on a study of 150 strategic moves
(spanning more than 100 years across 30 industries), the authors argue
that lasting success comes not from battling competitors but from
creating "blue oceans"--untapped new market spaces ripe for growth.
BLUE OCEAN STRATEGY presents a systematic approach to making the
competition irrelevant and outlines principles and tools any
organization can use to create and capture their own blue oceans. This
expanded edition includes:
- A new preface by the authors: Help! My Ocean Is Turning Red
- Updates on all cases and examples in the book, bringing their stories
up to the present time
- Two new chapters and an expanded third one--Alignment, Renewal, and
Red Ocean Traps--that address the most pressing questions readers have
asked over the past 10 years
A landmark work that upends traditional thinking about strategy, this
bestselling book charts a bold new path to winning the future. Consider
this your guide to creating uncontested market space--and making the
competition irrelevant.
To learn more about the power of BLUE OCEAN STRATEGY, visit
blueoceanstrategy.com. There you'll find all the resources you
need--from ideas in practice and cases from government and private
industry, to teaching materials, mobile apps, real-time updates, and
tips and tools to help you make your blue ocean journey a success.
