Blue Ocean Shift is the essential follow up to Blue Ocean
Strategy, the classic and over 4 million copy global bestseller by
world-renowned professors W. Chan Kim and Renee Mauborgne.
Drawing on more than a decade of new work, Kim and Mauborgne show you
how to move beyond competing, inspire your people's confidence, and
seize new growth, guiding you step-by-step through how to take your
organization from a red ocean crowded with competition to a blue ocean
of uncontested market space. By combining the insights of human
psychology with practical market-creating tools and real-world guidance,
Kim and Mauborgne deliver the definitive guide to shift yourself, your
team, or your organization to new heights of confidence, market
creation, and growth. They show why nondisruptive creation is as
important as disruption in seizing new growth.
Blue Ocean Shift is packed with all-new research and examples of
how leaders in diverse industries and organizations made the shift and
created new markets by applying the process and tools outlined in the
book. Whether you are a cash-strapped startup or a large, established
company, nonprofit or national government, you will learn how to move
from red to blue oceans in a way that builds your people's confidence so
that they own and drive the process.
With battle-tested lessons learned from successes and failures in the
field, Blue Ocean Shift is critical reading for leaders, managers,
and entrepreneurs alike. You'll learn what works, what doesn't, and how
to avoid the pitfalls along the way. This book will empower you to
succeed as you embark on your own blue ocean journey. Blue Ocean
Shift is indispensable for anyone committed to building a compelling
future.
