Anita Elberse

(Author)

Blockbusters: Hit-Making, Risk-Taking, and the Big Business of EntertainmentMP3 CD, 15 April 2014

Blockbusters: Hit-Making, Risk-Taking, and the Big Business of Entertainment
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Language
English
Publisher
Brilliance Audio
Date Published
15 Apr 2014
ISBN-10
1491518642
ISBN-13
9781491518649

Description

Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most celebrated professors

What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL--along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals?

Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking audiobook, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products--the movies, television shows, songs, and books that are hugely expensive to produce and market--is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape.

Full of inside stories emerging from Elberse's unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required listening for anyone seeking to understand how the entertainment industry really works--and how to navigate today's high-stakes business world at large.

Product Details

Author:
Anita Elberse
Book Format:
MP3 CD
Country of Origin:
US
Date Published:
15 April 2014
Dimensions:
17.02 x 13.46 x 1.27 cm
ISBN-10:
1491518642
ISBN-13:
9781491518649
Language:
English
Weight:
45.36 gm

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