Why the future of popular culture will revolve around ever bigger bets
on entertainment products, by one of Harvard Business School's most
celebrated professors
What's behind the phenomenal success of entertainment businesses such as
Warner Bros., Marvel Entertainment, and the NFL--along with such stars
as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in
film, television, music, publishing, and sports an edge over their
rivals?
Anita Elberse, Harvard Business School's expert on the entertainment
industry, has done pioneering research on the worlds of media and sports
for more than a decade. Now, in this groundbreaking audiobook, she
explains a powerful truth about the fiercely competitive world of
entertainment: building a business around blockbuster products--the
movies, television shows, songs, and books that are hugely expensive to
produce and market--is the surest path to long-term success. Along the
way, she reveals why entertainment executives often spend outrageous
amounts of money in search of the next blockbuster, why superstars are
paid unimaginable sums, and how digital technologies are transforming
the entertainment landscape.
Full of inside stories emerging from Elberse's unprecedented access to
some of the world's most successful entertainment brands, Blockbusters
is destined to become required listening for anyone seeking to
understand how the entertainment industry really works--and how to
navigate today's high-stakes business world at large.
