Foreword by Bill Gates
LinkedIn cofounder, legendary investor, and host of the award-winning
Masters of Scale podcast reveals the secret to starting and scaling
massively valuable companies.
What entrepreneur or founder doesn't aspire to build the next Amazon,
Facebook, or Airbnb? Yet those who actually manage to do so are
exceedingly rare. So what separates the startups that get disrupted and
disappear from the ones who grow to become global giants?
The secret is blitzscaling: a set of techniques for scaling up at a
dizzying pace that blows competitors out of the water. The objective of
Blitzscaling is not to go from zero to one, but from one to one billion
-as quickly as possible.
When growing at a breakneck pace, getting to next level requires very
different strategies from those that got you to where you are today. In
a book inspired by their popular class at Stanford Business School,
Hoffman and Yeh reveal how to navigate the necessary shifts and weather
the unique challenges that arise at each stage of a company's life
cycle, such as: how to design business models for igniting and
sustaining relentless growth; strategies for hiring and managing; how
the role of the founder and company culture must evolve as the business
matures, and more.
Whether your business has ten employees or ten thousand, Blitzscaling is
the essential playbook for winning in a world where speed is the only
competitive advantage that matters.
