The landmark book that has revolutionized the way we understand
leadership and decision making -- from #1 bestselling author Malcolm
Gladwell.
In his breakthrough bestseller The Tipping Point, Malcolm Gladwell
redefined how we understand the world around us. Now, in Blink, he
revolutionizes the way we understand the world within.
Blink is a book about how we think without thinking, about choices
that seem to be made in an instant--in the blink of an eye--that
actually aren't as simple as they seem. Why are some people brilliant
decision makers, while others are consistently inept? Why do some people
follow their instincts and win, while others end up stumbling into
error? How do our brains really work--in the office, in the classroom,
in the kitchen, and in the bedroom? And why are the best decisions often
those that are impossible to explain to others?
In Blink we meet the psychologist who has learned to predict whether a
marriage will last, based on a few minutes of observing a couple; the
tennis coach who knows when a player will double-fault before the racket
even makes contact with the ball; the antiquities experts who recognize
a fake at a glance. Here, too, are great failures of "blink" the
election of Warren Harding; "New Coke"; and the shooting of Amadou
Diallo by police.
Blink reveals that great decision makers aren't those who process the
most information or spend the most time deliberating, but those who have
perfected the art of "thin-slicing"--filtering the very few factors that
matter from an overwhelming number of variables.
