Discover the landmark book about the power of first impressions that
has revolutionized the way we understand intuition and decision making,
from #1 bestselling author Malcolm Gladwell.
In his breakthrough bestseller The Tipping Point, Malcolm Gladwell
redefined how we understand the world around us. Now, in Blink, he
transforms the way we understand the world within.
Blink is a book about how we think without thinking, about choices
that seem to be made in an instant--in the blink of an eye--that
actually aren't as simple as they seem. Why are some people brilliant
decision makers, while others are consistently inept? Why do some people
follow their instincts and win, while others end up stumbling into
error? How do our brains really work--in the office, in the classroom,
in the kitchen, and in the bedroom? And why are the best decisions often
those that are impossible to explain to others? In Blink we meet the
psychologist who has learned to predict whether a marriage will last,
based on a few minutes of observing a couple; the tennis coach who knows
when a player will double-fault before the racket even makes contact
with the ball; the antiquities experts who recognize a fake at a glance.
Here, too, are great failures of "blink" the election of Warren Harding;
"New Coke"; and the shooting of Amadou Diallo by police. Blink reveals
that great decision makers aren't those who process the most information
or spend the most time deliberating, but those who have perfected the
art of "thin-slicing"--filtering the very few factors that matter from
an overwhelming number of variables.
